Chapter 7 of 10All chapters
Chapter 7 of 10
Selection effects
Who ended up in the data.
How it distorts
If being in the sample depends on both variables, an association appears with no causal link. Studying only hospital patients, successful companies or people who replied all do this.
- Survivorship is the most familiar form.
- Online reviews come from the delighted and the furious.
Checking
Ask how each record came to be in the dataset. If the answer relates to the outcome you are studying, the analysis needs to account for it.