MEPX
Chapter 13 of 13All chapters
  1. 1What analysis is for
  2. 2Types of data
  3. 3Collecting and sampling
  4. 4Cleaning data
  5. 5Describing the middle
  6. 6Describing the spread
  7. 7Choosing a chart
  8. 8Correlation
  9. 9Getting to causation
  10. 10Hypothesis testing
  11. 11Traps and paradoxes
  12. 12Tools of the trade
  13. 13Communicating results

Chapter 13 of 13

Communicating results

The analysis is not finished until it lands.

Lead with the answer

Start with what you found and what it means for the decision, then show the working. Building up to a conclusion suits a mystery novel and fails in a meeting.

  • One chart that makes a single point beats a dashboard that makes none.
  • State the uncertainty. A range with a caveat is more useful than a false precision.

Say what you do not know

Naming the limitations of the data protects the decision and your credibility. The analyst who volunteers the weakness is the one people believe next time.