MEPX
Chapter 3 of 11All chapters

Chapter 3 of 11

Time and presence

Ubiquitous, ephemeral, perennial.

The words

Ubiquitous means found everywhere. Ephemeral means lasting a very short time. Perennial means recurring year after year, so a perennial complaint keeps coming back.

  • Smartphones are ubiquitous. A trend is ephemeral.
  • Ubiquitous is about spread, not popularity.

Near neighbours

Transient and fleeting sit close to ephemeral, and pervasive sits close to ubiquitous, though pervasive carries a hint of something spreading through rather than simply being everywhere.