Chapter 5 of 10All chapters
Chapter 5 of 10
Tone and stance
What the writer thinks.
Word choice
So-called, merely, admittedly, remarkably and of course all carry attitude. Tone is built from these small choices rather than from explicit statements.
- Hedges such as may, suggests and appears show the strength of a claim.
- Irony inverts the surface meaning and depends on context.
Purpose
Ask whether the text is informing, persuading, entertaining or selling. The purpose explains selections, omissions and emphasis better than the content does.