Chapter 5 of 10All chapters
Chapter 5 of 10
Product-market fit
The change everyone describes.
Recognising it
Before it, every sale is a push and retention leaks. After it, demand pulls harder than you can serve and the problem becomes capacity.
- Retention is the clearest measure; growth without retention is a leaking bucket.
- Scaling spend before fit is the classic expensive mistake.
Pivoting
A pivot changes strategy while keeping what was validated: same customer with a different product, or same product for a different customer. Changing everything is starting over.