Entrepreneurship
Most startup advice is survivor stories retold as method. This course sticks to what is reasonably well supported: how to test an idea cheaply, what usually kills companies, and what the money actually costs.
What you'll learn
10 chapters, then the quiz
- 01IdeasThe least valuable part.
- 02Testing the ideaEvidence before building.
- 03Talking to customersInterviews that produce information.
- 04Building the first versionSmall enough to learn from.
- 05Product-market fitThe change everyone describes.
- 06FundingWhere the money comes from and what it costs.
- 07Runway and burnThe number that governs everything.
- 08Founders and early teamWhere many failures actually start.
- 09GrowthAfter it starts working.
- 10An honest pictureBase rates and survivorship.
More business tests
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Business fundamentals
How a business actually makes money, and the parts that decide whether it survives.
8 questions7 min - Easy
Marketing basics
Positioning, channels and measurement, rather than slogans.
8 questions7 min - Medium
Negotiation
Preparation, interests and the moves that make agreement more likely.
8 questions7 min