Business fundamentals
A business creates something people value and captures part of that value in return. This course covers how that works in practice: the model, the money, the customers and the parts that decide survival.
What you'll learn
10 chapters, then the quiz
- 01The business modelValue created, value captured.
- 02CustomersWho exactly, and what for.
- 03The money sideRevenue, costs, cash.
- 04Competition and advantageWhy anyone keeps buying from you.
- 05OperationsDelivering it repeatedly.
- 06Legal structureHow the business exists on paper.
- 07PeopleHiring and organising.
- 08Getting customersMarketing and sales, briefly.
- 09Risk and resilienceWhat could stop this.
- 10GrowingWhen and how.