Marketing basics
Marketing is deciding who you are for, what you promise them, and how they find out. The slogans and campaigns are the visible end of a chain of decisions made much earlier.
What you'll learn
10 chapters, then the quiz
- 01What marketing isMore than promotion.
- 02PositioningThe space you occupy in a mind.
- 03Understanding customersResearch that changes decisions.
- 04ChannelsWhere people actually find you.
- 05MeasurementNumbers that mean something.
- 06Messaging and copySaying it so it lands.
- 07BrandWhat people expect of you.
- 08Pricing as marketingA message as well as a number.
- 09Content and searchBeing found by people already looking.
- 10Ethics and the lawLines worth not crossing.
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