Chapter 9 of 10All chapters
Chapter 9 of 10
Content and search
Being found by people already looking.
Intent
Someone searching for a solution is far closer to buying than someone scrolling. Content aimed at real questions attracts people already in motion.
- Answer the question fully rather than teasing the answer.
- One genuinely useful page beats twenty thin ones.
Playing the long game
Content and search compound slowly and keep working. Paid advertising stops the day you stop paying. Most sensible plans use both for different jobs.