Chapter 2 of 10All chapters
Chapter 2 of 10
Designing an experiment
Controls, randomisation and blinding.
The three pillars
A control group shows what happens anyway. Randomisation balances unknown differences. Blinding stops expectations from shifting the outcome on either side.
- Without a control, recovery, seasons and attention all masquerade as effects.
- Placebo effects are real and are exactly what a control measures.
Variables
Change one thing at a time, hold the rest fixed, and record what you held fixed. A study that varies two things cannot attribute the result to either.