Chapter 8 of 10All chapters
Chapter 8 of 10
The social self
Identity built with others.
Comparison
People evaluate themselves against others rather than absolutely, which is why relative position affects satisfaction more than absolute circumstances do.
- Social media supplies an endless upward comparison set.
- Upward comparison can motivate or demoralise depending on perceived attainability.
Roles
Behaviour shifts with role and setting more than most people believe of themselves. The same person is genuinely different at work, at home and among strangers.