MEPX
Chapter 9 of 10All chapters

Chapter 9 of 10

Culture and context

How universal is this.

Across societies

The five factors replicate broadly and not perfectly; some studies find different structures in less industrialised populations. Most research samples are Western, educated and wealthy.

  • Trait expression varies with what a culture rewards.
  • Comparing national averages from self-report is unreliable.

Situations again

The debate between traits and situations resolved into interaction: traits predict aggregate behaviour, situations predict specific occasions, and strong situations override traits.