Chapter 9 of 10All chapters
Chapter 9 of 10
Culture and context
How universal is this.
Across societies
The five factors replicate broadly and not perfectly; some studies find different structures in less industrialised populations. Most research samples are Western, educated and wealthy.
- Trait expression varies with what a culture rewards.
- Comparing national averages from self-report is unreliable.
Situations again
The debate between traits and situations resolved into interaction: traits predict aggregate behaviour, situations predict specific occasions, and strong situations override traits.