Chapter 9 of 10All chapters
Chapter 9 of 10
Adapting to the audience
Same facts, different framing.
What they need
An engineer wants the mechanism, a manager wants the impact and the risk, a customer wants what changes for them. The underlying facts do not change; the emphasis does.
- Lead with what the audience will act on.
- Translate jargon rather than removing precision.
Cross-cultural
Directness, silence, disagreement in public and the meaning of yes all vary. Asking how someone prefers to work is faster and less risky than assuming.