Chapter 4 of 10All chapters
Chapter 4 of 10
Choosing the channel
Matching medium to message.
What fits where
Complex or reference information should be written. Sensitive, ambiguous or emotional topics need voice or face to face. Announcements need a durable channel people can find later.
- Chat is fast and disappears; documents persist and are findable.
- Bad news delivered by message reads worse than it was meant.
Written and spoken
Writing forces precision and removes tone. Speaking carries tone and leaves no record. Combining them, with a written summary after a call, covers both weaknesses.