MEPX
Chapter 4 of 10All chapters

Chapter 4 of 10

Choosing the channel

Matching medium to message.

What fits where

Complex or reference information should be written. Sensitive, ambiguous or emotional topics need voice or face to face. Announcements need a durable channel people can find later.

  • Chat is fast and disappears; documents persist and are findable.
  • Bad news delivered by message reads worse than it was meant.

Written and spoken

Writing forces precision and removes tone. Speaking carries tone and leaves no record. Combining them, with a written summary after a call, covers both weaknesses.