MEPX
Chapter 9 of 10All chapters
  1. 1The basic rights
  2. 2When something is faulty
  3. 3Buying online
  4. 4Paying safely
  5. 5Complaining well
  6. 6Services and tradespeople
  7. 7Travel and tickets
  8. 8Subscriptions and contracts
  9. 9Advertising and pricing
  10. 10Your data as a consumer

Chapter 9 of 10

Advertising and pricing

Misleading is unlawful.

Unfair practices

Misleading claims, fake scarcity, hidden fees at checkout and invented reference prices are prohibited in most consumer regimes.

  • Fake or incentivised reviews are increasingly illegal.
  • Advertised prices should include unavoidable charges.

Pricing errors

A displayed price is normally an invitation to treat, not a binding offer, so a shop can usually refuse an obvious mistake before accepting your order.