MEPX
Chapter 9 of 10All chapters

Chapter 9 of 10

Information and media

Reading a feed.

Why you see what you see

Feeds are ranked to hold attention, not to inform. Engagement-driven ranking favours content that provokes, which shapes what appears widespread.

  • Check the date; old stories recirculate constantly.
  • Reverse image search settles many misleading photo claims in seconds.

Generated content

Text, images and video are now cheap to fabricate. Fluency and polish are no longer evidence of authenticity, which raises the value of checking the source.