Chapter 5 of 10All chapters
Chapter 5 of 10
Where judgement bends
The relevant biases.
The usual suspects
Sunk cost keeps you in bad plans. Anchoring pulls estimates. Confirmation bias filters evidence. Loss aversion distorts risk. Each has a specific counter.
- Sunk cost: ask what you would choose starting from today.
- Anchoring: make your own estimate before hearing anyone else's.
Process beats awareness
Knowing about a bias barely reduces it. Structured steps, written criteria and independent estimates do the work that willpower cannot.