MEPX
Chapter 7 of 10All chapters

Chapter 7 of 10

When to gather more

The value of waiting.

Is it decision-relevant

More information helps only if it could change the choice. Ask what you would do differently under each possible answer; if the action is the same, stop researching.

  • Set a deadline for gathering before you start.
  • Perfect information usually arrives after the option has expired.

Analysis paralysis

Endless research often means the real blocker is fear of blame rather than missing data. Naming that changes the conversation from what else do we need to who decides.