Chapter 7 of 10All chapters
Chapter 7 of 10
When to gather more
The value of waiting.
Is it decision-relevant
More information helps only if it could change the choice. Ask what you would do differently under each possible answer; if the action is the same, stop researching.
- Set a deadline for gathering before you start.
- Perfect information usually arrives after the option has expired.
Analysis paralysis
Endless research often means the real blocker is fear of blame rather than missing data. Naming that changes the conversation from what else do we need to who decides.