Chapter 3 of 10All chapters
Chapter 3 of 10
Framing the decision
The options you did not list.
Widen the frame
Most decisions are presented as yes or no. Asking what else could we do, and what would we do if this option vanished, routinely surfaces a better third option.
- Beware either-or framing; it is often a false dichotomy.
- Doing nothing is always an option and deserves to be listed.
Define the criteria first
Deciding what matters before seeing the options prevents the criteria being retrofitted to justify a favourite.